Lincoln University College offers the program, MBA in Hospitality Management for students, who wish to pursue a career in this field. Our program focuses on the acquiring of the basic essential knowledge as well as practical skills, by the students as it would help them to emerge as entrepreneurs or marketing leaders in this fast growing hospitality industry.
Our program also allows the students to acquire information about strategic business and marketing skills, operational issues, service issues and other relevant aspects related to the hospitality industry.
For successful completion of Masters degree in LUC, each candidate should publish minimum of Two research articles in scopus indexed journals, with Lincoln affiliation.
Our primary aim is to emphasize on the aspects of strategic management, so that the students can cope up with the changing and adverse circumstances, which are an integral part of the hospitality industry.
We also give importance to group projects, field work and seminars, as such kind of training would help the students to prove their merit in the professional service field.
- Hotel/Resort Managers.
- Restaurant Managers.
- Property Managers.
- Assistant Managers.
- General Managers.
- Human Resource Managers.
- Marketing and Sales Professionals.
- Front Office Managers.
- Food and Beverage Directors.
- Group Travel Facilitators.
- Special Event Planners.
- Conference Planners.
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1 | MKT501 | Marketing Management | 3 |
| 2 | MGT501 | Strategic Management | 3 |
| 3 | ORG501 | Organizational Behavior | 3 |
| 4 | MHM7117 | Entrepreneurship Management (Elective 1) | 3 |
| 5 | HOSP777 | Research Method for Hospitality and Tourism Management | 3 |
| 6 | MHM7116 | Risk Management In Hospitality Business(Elective 2) | 3 |
| 7 | MGT503 | Business Ethics | 3 |
| 8 | ACC501 | Business Accounting & Finance | 3 |
| 9 | HRM501 | Human Resource Management | 3 |
| 10 | HOSP779 | Service Operation Management | 3 |
| 11 | HOSP785 | Graduate Research/Applied Research | 6 |
| 12 | HOSP770 | Contemporary Trend And Issues In Hospitality And Tourism Industry | 2 |
| 13 | HOSP633 | Sustainable Tourism | 3 |
| 14 | HOSP775 | Leadership In Hospitality Management | 3 |
| 15 | ECO501 | Managerial Economics | 3 |
| 16 | MHM7118 | Hospitality Market Analysis | 3 |
| 17 | MHM7119 | Hospitality Training and Development | 3 |
| 18 | MHM7410 | Hospitality and Tourism Management | 3 |
Local Students:
- He graduated with a CGPA of 2.75. Candidates with CGPA of less than 2.75 may be considered if they have enough level of management experience; or
- Other recognized qualifications are equivalent to it by the Malaysian Government.
International student:
- Passed Bachelor’s Degree with minimum CGPA of 3.00;
- IELTS with a minimum score of 5.5 or TEOFL with a score of 550 points