The course is planned for students who are highly engrossed in business, business numeracy and quantitative skills and management within the perspective of the fashion industry. This means that they will not only be familiar with all that there is to know about the world of business in relation to fashion and retailing, but will also enlarge a strong grab of several other relevant areas such as accounting, finance, economics and operations. The course will furnish the students with the relevant professional, academic, communication and business skills to tackle these challenges and exploit any opportunities. As part of the course BSc (Hons) Fashion Design Management students will build up the necessary skills to manipulate data and to evaluate, estimate and represent a range of business problems, functions and phenomena. Courses in a fashion management and marketing degree program focus on business strategies, principles of management, visual merchandising, and aspects of the fashion industry. The course concentrates on the translation of trends into commercially interesting fashion collections, the purchasing of fashion materials or products and the development of suitable sales channels (stores, showrooms, internet). Within the training the emphasis is, however, not solely placed on fashion management but also on management. The course is designed to produce highly employable graduates with a specific understanding of the fashion industry and we encourage the understanding of fashion Design management theory and a critical appreciation of visual communications and digital media.
Aims of Bachelor of Fashion Design programme are:
- Comprehensive and balanced knowledge which will enable the students to take responsibility in their personal and professional development in the fashion industry
- Technological advancement, commercial practices, economic realities and cultural understanding along with creative skills
- Transferable skills in personal and social framework with respect to communication, personal management, problem solving, time management and the intricate inter-personal dealings.
- Significant understanding, independent analytical capability to handle innovative ventures and projects
- Prominent position in the professional field with the capability to face challenges within the advertising industry and to argue and preserve thoughts and verdicts with informed confidence
Fashion designers may work as freelance designers, design for individual clients, sell to stores or cloth manufactures. Some designers work for Fashion Company or start their own fashion stores. The graduates can find job in export houses, textile mills, boutiques, garment stores, leather companies, and jewellery houses. They may work as a Fashion Designer, Fashion Coordinator, Fashion Consultant, Fashion Journalist, Freelance Designer, Stylist, Faculty, Boutique Business, Entrepreneurship, etc. Individuals who graduate from a fashion management bachelor’s degree program can go on to work for large fashion design houses or small retail outlets, depending on their preference. Common careers include:
- Fashion retail manager
- Visual merchandising professional
- Fashion marketing executive
- Product buyer, line planner or developer
- Showroom sales associate
- Retail outlet manager
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1. | BIFM 6013 | History of Fashion | 3 |
| 2. | BIFM 6023 | Art for Fashion | 3 |
| 3. | BIFM 6033 | Garment Construction Fundamentals | 3 |
| 4. | BIFM 6043 | Fashion Design Foundations | 3 |
| Elective (Choose any one module from the following): | |||
| 5. | MPU 3123 | Islamic Civilization and Asian Civilization (TITAS) | 3 |
| 6. | MPU 3143 | Malay Language Communication 2 | 3 |
| 7. | ENG 613 | English | |
| Elective (Choose any one module from the following): | |||
| 8. | MPU 3113 | Ethnic Relations | 3 |
| 9. | MPU 3173 | Malaysian Studies 3 | 3 |
| 10. | BIFM 6084 | Business Communication | 4 |
| 11. | BIFM 6093 | Principles of Marketing | 3 |
| 12. | BIFM 6104 | Internet Fundamentals & Applications | 4 |
| 13. | BIFM 6113 | Entrepreneurship | 3 |
| 14. | BIFM 6124 | Pattern Making Methods | 4 |
| 15. | MPU 3212 | Leadership Skills and Human Relations | 2 |
| 16. | BIFM 6144 | Draping | 4 |
| 17. | BIFM 6153 | Consumer Behaviour | 3 |
| 18. | BIFM 6163 | Business Planning & Finance | 3 |
| 19. | BIFM 6174 | Personalized Garment Construction | 4 |
| 20. | MPU 3312 | Government and Public Policy Malaysia | 2 |
| 21. | BIFM 6193 | Project Management | 3 |
| 22. | MPU3412 | Community Service | 2 |
| 23. | BIFM 6213 | Introduction to Research Methods | 3 |
| 24. | BIFM 6223 | Accessories and Ornamentation | 3 |
| 25. | BIFM 6233 | Design Direction | 3 |
| 26. | BIFM 6243 | Merchandising Management | 3 |
| 27. | BIFM 6253 | Fiber & Yarn Science | 3 |
| 28. | BIFM 6263 | Textile Testing | 3 |
| 29. | BIFM 6273 | Apparel Quality Standard and Implementation | 3 |
| 30. | BIFM 6283 | Export Management & International Fashion Centre | 3 |
| 31. | BIFM 6294 | Production and Operation Management | 4 |
| 32. | BIFM 6303 | Garment Surface Ornamentation | 3 |
| 33. | BIFM 6314 | Fashion Change Management | 4 |
| 34. | BIFM 6324 | Fashion Photography | 4 |
| 35. | BIFM 6333 | Fashion Design Motivation | 3 |
| 36. | BIFM 6343 | CAD in Textiles and Fashion | 3 |
| 37. | BIFM 6353 | Basic Apparel Designing | 3 |
| 38. | BIFM 6364 | Textile Finishing with Fabric Care | 4 |
| 39. | BIFM 6376 | Project/ Industrial Training | 6 |
i. A Pass in Higher School Certificate Malaysia (STPM) with a minimum of Grade C (Grade Point [GPI 2.00) in any two subjects, or its equivalent; OR
ii. A pass in Higher Certificate in Religion Malaysia (STAM) with a minimum grade of Jayyid, or it’s equivalent; OR
iii. A Certificate in Matriculation or Foundation with a minimum Cumulative Grade Point Average (CGPA) of 2.00, or it’s equivalent; OR
iv. A Diploma (Level 4, Malaysian Qualifications Framework [MQF]) with a minimum CGPA of 2.00, or it’s equivalent; OR
v. A pass in Diploma in Malaysian Skills (DKM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)/Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subject to Senate/Academic Board’s approval (Note: The Higher Education Provider (HEPs) are to conduct screening and provide necessary guidance specific to the discipline of the program); OR
vi. A pass in DKM/DLKM/DVM with a minimum CGPA of 2.00 and at least have two (2) years working experience in a related discipline; OR