The Master of Mass Communication program at Lincoln University College is a research-based academic program that teaches students how to do scholarly research in the field of mass communication. The program provides students with a hands-on approach to learning that allows them to gain the complete range of technical expertise, conceptual skills, and aesthetic expression needed to become effective media practitioners
Mode of Delivery: Research
The program of Master of Mass Communication will produce professionals who are eligible to:
• Impart advanced knowledge in Mass Communication and related areas of research.
• Bestow learners by analytical, practical, communication, and interpersonal skills.
• Empower learners with Information Communication Technologies (ICTs) including digital and numerical competencies to make them efficient professionals and researchers in Mass Communication and allied industries.
• Inculcate acumen in research, innovation, and entrepreneurship.
• Emulate professional ethics, social responsibility, and values of global research.
Students will be prepared to start a career in communication policy or research, within the communication industry, or as a community college teaching after graduation. Because of the expanding popularity of these mass communication channels, candidates in the field of mass communication have more opportunities than ever before
They can pursue prestigious positions as:
• Television & Film Director/Producer
• Content Writer
• Event Manager
• Public Relations Professional
• Digital Marketing Expert
• Journalist
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1 | MMCR 701 | Research Methodology | 3 |
| 2 | MMCR 702 | Computer Application | 3 |
| 3 | MMCR 703 | Research work on any one of the following specialty | NA |
| 1. Communication | |||
| 2. Print Media/Journalism | |||
| 3. Broadcast Journalism | |||
| 4. Social Media /Information | |||
| 5. New Media / Digital Media | |||
| 6. Media Technology/Creative Media | |||
| 7. Health Communication | |||
| 8. Media and Culture | |||
| 9. Intercultural and International Communication | |||
| 10. Crisis Communication | |||
| 11. Organizational Communication | |||
| 12. Communication/Media Literacy | |||
| 13. Global Media Policy | |||
| 14. Film Studies | |||
| 15. Advertising and PR |
- A Bachelor’s Degree or its equivalent, with a minimum Cumulative Grade Point Average (CGPA) of 2.75, as accepted by the Lincoln University College Senate; OR
- A Bachelor’s Degree or its equivalent, with a minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment; OR
- A Bachelor’s Degree or its equivalent, not meeting a CGPA of 2.50, can be accepted subject to a minimum of five years of working experience in a relevant field.
- Candidates without a qualification in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by Lincoln University College and meet the minimum CGPA based on (1) to (3).
For international students. Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed. If a student does not meet this requirement. HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the program This is normally conducted through an assessment process.